
Peugeot has a new logo The iconic lion represents both the past and the future of the brand
Developed around the concept of time and living in the moment, the new Peugeot logo recalls the past and future of the brand through the use of the iconic lion inserted here inside a shield. The eleventh crest since the founding of the French company in 1850, the new logo wants to convey the electric and green turning point of Peugeot, committed to technology integration within its cars with the aim of improving the experience of drivers.
Always synonymous with the brand to which it belongs, the choice made by Peugeot is certainly in line with that of many other companies that have recently decided to renew their image. Not only brands or car manufacturers, but also government entities such as the White House and the CIA have decided to upgrade their look to show themselves more in line with the times.