The 10 most influential Italians of 2020 Who dominated lockdown pop culture?

Every year Italian pop culture has its protagonists, but the pop protagonists of 2020 had to be much more than just celebs to dominate the scene. In a year in which the world has been forced to go digital, to confront its own shortcomings and limitations, success has rewarded not only those who have been able to adapt, survive and thrive in spite of all hostile conditions but also those who have managed to promote a change in culture despite all the limitations and delays imposed by the lockdowns that defined life and this year's collective debate. 

Chiara Ferragni & Fedez

If Italian music culture has begun to become more lively in recent years, it remains true that the element of disruption has remained substantially outside of our national ecosystem. Enter Achille Lauro - able to turn on Gen Z, to spark a conversation thanks to Gucci looks and, above all, bring New Masculinity to a traditionalist and often boring stage like that of Sanremo. In terms of Italian pop culture, it would be really hard to try to overcome it. 

Italy Segreta

Founded by Marina Cacciapuoti, Italy Segreta's Instagram account was able, in a year of closures and isolations, to distil the Mediterranean aesthetic of summer Italy and tell it to 214,000 followers on Instagram. Between photos of aperitifs on the terraces of Panarea up to spaghetti on a rock on the Amalfi coast, passing through a breakfast overlooking Lake Como. Italy Segreta has been the spokesperson for a familiar and delicate aesthetic that has synthesized the feeling of the most Italian summer for twenty years.