The dogs of the fashion industry From Jacquemus to Chiara Ferragni, the best friends of designers and creatives

There was a time when the greatest show off for a dog was the purchase of a lavish, while today you're not a real dog star without a dedicated Instagram page, a trend inaugurated by Chiara Ferragni and her French bulldog Matilda. An obsession that fashion designers know well, from Jacquemus, the latest to jump on this trend, to the icon par excellence of the designer + dogs union, Valentino Garavani, the faithful four-legged companion is the partner to always carry around at the office, at fashion shows, around the world, even choosing him as a testimonial for campaigns and capsule collections, as did Marc Jacobs and Alessandro Michele. 

Simon Porte Jacquemus

The latest addition to the Jacquemus family was unveiled on Instagram, with a series of shots that reached over 200k likes. Toutou has even his own Instagram page, and in its bio, you can read that it loves sunny days, croquettes, bones and its two daddies. The designer opted for a speckled brown dachshund with big blue eyes and super short legs.