The future of the Salone del Mobile After the postponement to 2021 of the most important design fair, companies are thinking about their restart

The Salone del Mobile in Milan was due to take place this week (and with it the Fuori Salone), one of the most important fairs of design and furniture, that welcomes over 400 thousand visitors every year. It is in conjunction with the event reserved for professionals that the city of Milan comes to life, with dozens of exhibitions, installations, free events, aperitifs and cocktail parties around the city. 

To try to make up for the lack of the entertainment given by the Design Week, the FAN Collective group has tried to transform the classic appointment for a Negroni at the legendary Bar Basso into an online experience. Going to the website of the famous Milan restaurant, you can virtually draw on a handkerchief of the Bar Basso following the theme of the day.  

Beyond the calendar of events open to the public, what remains are the numbers of a sector that will be heavily affected by the postponement of the Salone del Mobile. After the initial decision to postpone the event to June, given the growing spread of the Coronavirus pandemic all over the world, the definitive confirmation of a postponement to 2021 (in the month of April, as per tradition), a cancellation that will cause the city of Milan has estimated damage of over 120 million euros. 

Waiting to understand when the showrooms will open again - and when we will return to sip a good Negroni at the tables of via Plinio - digital is the only way to go.