BMW has a brand new logo Appeared for the first time on the new i4 Concept electric car

Last Tuesday, during the presentation of the new i4 Concept electric car, which was streamed following the cancellation of the 2020 Geneva Motor Show due to the Coronavirus, BMW unveiled the new logo. Following Volkswagen, the German company also decided to update its aesthetics and eliminate three-dimensionality. No more 3D, light effects and classic black outer ring, the 2020 look features a transparent, flat, minimalist design. The basic structure of the logo remains unchanged with its three key elements: the circle, the Bavarian white and blue colors and the propellers.

BMW becomes a relationship brand. The new communication logo radiates openness and clarity. - explains Jens Thiemer, Senior Vice President Customer & Brand BMW introducing the designed graphic by BECC Agency in Munich - With this new transparent variant, we want to invite our customers more than ever to become part of the BMW world. In addition, our new brand design is geared to the challenges and opportunities of Digitization for brands. With visual restraint and graphic We are equipping ourselves flexibly for the wide variety of contact points in communication at which BMW will show its presence online and offline in the future. The additional communication logo symbolizes the significance and relevance of the brand for mobility and driving pleasure in the future.