Roma Cult Files: Jacopo D'Andrea An alchemical process that turns pain into creative energy

Rome, early morning. The skyline of Valle Aurelia is standing in front of my eyes, illuminated by a bright yellow light, that dazzels me. From the outside this place has nothing to do with the familiar Roman cityscapes; huge grey buildings, one close to the other, contrasting with the blue sky. The atmophere is similar to those american blocks we are use to see in the movies. Yet when the eye bypass the simple overview and starts paying attention to details, there the ture heart of Rome manifest itself in people faces, in people conversations you hear down the streets, in the writing on the walls. Here I meet Jacopo D’Andrea, the talented young designer behind More Pain. He has dreamer’s eyes, yet he speaks like someone who knows how life can be though. This is the place where he has born and grown up. He embraces his origins and bring them with him wherever he goes, because he knoes that origins are something that we are uncapable to let go.

#1 How did you come up with the idea of More Pain and what is the philosophy behind your brand?

JDA: More Pain is about my vision of life. I think that life is pain and everyday life adds more pain to the pain. The first time I actually thought about the brand I was in middle of a really bad moment of my life. Then I discovered that pain can be a very good propeller, bacause pain is a strong energy. Nothing good can be created without pain and childbirt is the perfect metaphore fori this. More Pain wants to be an alchemic process to transform pain into creativity.