The other NIGO: the musical career of the founder of BAPE "I Know Nigo", the new album with Tyler The Creator, Kid Cudi, Pharrell Williams

According to the definition of W. David Marx, who wrote a book on the subject, the term Amethora refers to “something traditional American. It is a definition born in the 1980s in Japan, which initially referred only to the elite clothing of the American east coast. A preserved Ivy style and English style. Over the years, however, any type of clothing produced in Japan with classic American inspirations becomes Ametora. And therefore also surfing or hip hop style". It is impossible not to associate the term Ametora with one of the founding fathers of Japanese (and American) streetwear, the number two, as per the nickname that then conquered the world: Nigo.

Over the years, NIGO will continue to produce music: the year following the release of Ape Sounds it will release Shadow of the Ape Sounds with the illustrious features of Rakim and GZA of the Wu-Tang Clan. In 2005 it will be the turn of The Returns of the Ape Sounds, a record with a more blatantly hip hop aesthetic and which fully reflects the canons of what, in the meantime, BAPE had become: one of the most influential brands in the history of hip hop.