The tragic demise of the SoundCloud Generation That of Juice WRLD is the last of a long series of death in the music industry. We asked ourselves why

In August 2007, two Swedish musicians, Alexander Ljung and Eric Wahlforss, stationed in Berlin, created SoundCloud, the musical platform that helped shape the aesthetics associated with the American Musical Generation Z - for some - the biggest revolution music of recent years. Soundcloud Rap, that DIY rap subgenre made of lo-fi productions and characterized by a sound that did not exist before, spreads in fact in the United States, where it is used by the youngest to establish itself on the American music market, without passing brokerage of the music industry.

Add to that the arrests of Trippie Red, Tay-K's arrest for aggravated murder, or the previous arrest of Bobby Shmurda - one of the first rappers to become famous thanks to the Internet - and the pattern of a generation of rappers is slowly destroying, and that cannot simply be referred to as narcissistic or suffering from an uncontrolled desire for fame. The United States is experiencing its worst ever time in the number of overdose deaths, which in 2017 surpassed those from firearms, traffic accidents and AIDS, in what President Trump called a "national shame and human tragedy". Craig Jenkins, one of America's most attentive rap culture journalists wrote on Vulture:

«People are dying because there is pain in the world and not enough knowledge about mental health or tolerance or toxicology. People are going to jail because they lack opportunities and guidance. Treating the symptoms of disorder as the root causes is like prescribing cough medicine for a lung infection»

Trying not to simplify reality and to rediscover the causes of what can in all respects be called a human failure even in the structure of the music industry that should succeed in preserving the health of its artists, where the institutions and the societies have undoubtedly failed, but ended up erasing one of the most disruptive and generational phenomena that music had seen to be born in the new millennium.