Tyler's year 2019 saw the ultimate success of Tyler, The Creator
During adolescence, there is always a boy or a girl who stands out immediately. The way he or she dresses and talks, the relationship with the authorities, the music taste - everything is "strange". It is not part of any social group and is a bit scary, because it puts people in front of specificities in the character of an individual that most children do not yet have the maturity to face.
Tyler, The Creator has surely been one of those guys who, by virtue of his uniqueness, indirectly made uncomfortable his peers and other people. An overflowing personality, difficult to deal with, first of all for himself. It cannot be by chance that in twelve years of school he attended twelve different institutions; not to mention the fact that at the age of sixteen, in 2007, he had already founded Odd Future, the collective that would have largely rewritten the aesthetics and content of hip-hop in the new millennium. It is something that can be said for many artists, but today (in the music world) no one more than Tyler seems to have exploited his idiosyncrasies to build a bulletproof character, so "strong" to defeat prejudice and mistrust. 2019 was for Tyler, The Creator the year in which this effort finally achieved total mainstream recognition: IGOR was his first album to become platinum, the second to receive a Grammy Award nomination. He then definitively conquered the world of fashion with his unique taste, both with the GOLF le FLEUR * collections and with collaborations with top world brands - Converse and Lacoste above everyone else.
The most interesting question to ask now, having arrived at the end of the ’10 of twenty-first century, is: what happens now?
It’s clear that 2019 was the year of consecration, also considering the mentioned conflicting sensations. The fact is that this consecration took place given a specific refinement of characteristics that Tyler has explored since the beginning of his career. The result is a musical-aesthetic monolith, in some ways polarizing in judgments but certainly impossible to ignore - iconic. Moving around easily after building something so specific and "finished" may not be easy. It will therefore be very interesting to understand how Tyler, The Creator will decide to come to terms with the results achieved during this year - the result of years of work. Perhaps we will see Tyler engage in something that we would not have even thought about; judging from recent interviews and statements he himself seems to have no idea what his next moves will be. The mantra, however, remains the same since 2011, when the former "strange" teenager revealed in an interview what to date remains the key to his success and the reason for the boundless love of his fans: "I Think I'm cool. That’s all that matters. "
