AW LAB and Nike open the door to the community - In Naples, the store event for the Nike Field General's launch

After an exclusive lunch at the Museo Filangieri featuring a live cooking show by Mimì alla Ferrovia, AW LAB and Nike continue their winning streak in Naples with an in-store event at the store in Via Toledo 12, celebrating the launch of the new Nike Field General. These sneakers add a vibrant touch to any outfit and they are perfect for city life and all the occasions it brings. Seeing is believing!

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558022

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558032

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558031

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558030

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558029

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558028

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558027

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558026

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558025

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558024

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558044

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558033

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558042

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558041

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558040

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558039

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558038

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558037

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558274

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558043

AW LAB and Nike open the door to the community In Naples, the store event for the Nike Field General's launch | Image 558036

The soul of Naples meets Nike Field General in Giotto Calendoli’s designs

These special giveaways perfectly embody the different identities of the sportswear brand and AWLAB, blending seamlessly with the Neapolitan and Italian culture: one that values food, conviviality, and an openness to the sea and the world. The tote bag, for instance, features a Nike Field General sneaker used as a "scarpetta" (to leave no crumbs behind) a red and white dish, referencing both Neapolitan pizza and a plate of laces/spaghetti - perhaps even O' Scarpiarello himself - in a fun, cartoonish way. The tagline is as simple and effective as it gets, with a playful twist: take the shoe, fa' a scarpetta. And we can't help but follow Nike and AW LAB's advice.