
L'Oreal Professionnel is committed to its brand cause HeadUp to raise awareness about the importance of mental well-being for hairstylists On the occasion of World Mental Health Day, L’Oréal Professionnel presents to its HeadUp community and gives them a yoga and gratitude session in the heart of Milan

October 10th marks World Mental Health Day, an event first recognized in 1992 and celebrated with campaigns and initiatives aimed at promoting and raising awareness about mental well-being worldwide. L'Oréal Professionnel, through its Brand Cause Head Up, has long been committed to protecting the mental well-being of hairstylists. To celebrate, they decided to gift their community of brand lovers a precious self-care moment with a talk on mental wellness and a yoga session, all powered by nss G-Club.
Yoga with L'Oréal Professionnel
Next, the yoga instructors guided the girls through two relaxing sessions, free from judgment or fear, reconnecting them with both their minds and bodies. The room immediately fell into a contemplative silence, broken only by the instructors’ guidance and the participants’ deep breaths. By the end, everyone involved admitted to being sweaty but satisfied, feeling enriched by the experience and the hours spent together.
More details on HeadUp
In practice, L'Oréal Professionnel has developed a free training program for hairstylists called HeadUp. Created in partnership with the non-profit organization NAMI, HeadUp aims to raise awareness about the challenges of mental well-being and provide free mental health resources. The goal is to reach 100,000 hairstylists with the Head Up Keys educational program, offering tools and strategies to help professionals take care of their own mental health.