How New Balance welcomed Endrick to Madrid A huge party and an exclusive football boot in the setting of the Matadero

Madrid is a city devoted to football. You can tell as soon as you land at the Adolfo Suarez Madrid-Barajas Airport and are surrounded by an uncontrollable amount of football jerseys. And this summer is a magical moment for Spanish football, with the fresh European champions both with the National Team of De La Fuente and of course with the clubs, thanks to another triumph of Carlo Ancelotti's Real Madrid. The fifteenth has arrived unexpectedly for the Blancos club, in a transition phase between the team of great champions that has been so far and the one of new phenomena that Florentino Perez has managed to snatch from the competition, in some cases anticipating it by going to get the youngest prodigies in their home countries. This is the case of Endrick, the most dazzling Brazilian talent of his generation, who was acquired by Real Madrid when he was still a teenager and scoring repeatedly with the Palmeiras jersey. Now the striker has finally reached the legal age and was able to take that plane from Brazil that brought him to the most important football club in the world. He too landed at Barajas, the airport where all the champions of the Blancos arrived, with the dream and ambition to write another page in the history of the club, to be the icon of another generation of winners with the white jersey. 

The effect produced on the pitch by the young prodigy from Vila Guaíra, both when he takes on defenders at high speed and when he enters the enclosure that delimits the tournament area, where hundreds of fans are waiting to ask him for a photo or an autograph. A passion that is only just beginning, but that has all the elements to ignite even more. After all, the sporting marriage between Endrick and Real Madrid seems to be written in the stars, the most successful and untouchable club in the world that welcomes a young superstar with the mark of the chosen one. The future of Brazilian and European football is becoming the present before our eyes, or rather, to paraphrase the slogan chosen by New Balance, We Got Now.