Umbro 100: a journey through athletics and aesthetics Discover the new exhibition that showcases the brand's ascension as an icon in the sports fashion world
The celebration of a century-long legacy in merging sportswear with fashion takes center stage at the ‘Umbro 100: Sportswear X Fashion’ exhibition, marking an influential era for the iconic British brand. From humble beginnings in 1924, Umbro has transcended its role as an athletic apparel manufacturer to become an emblematic figure in the fashion industry. This retrospective pays homage to the journey of Umbro, charting its evolution from a functional sportswear label to a fashion powerhouse renowned for its collaborations with the world's most avant-garde designers. The exhibition, which unfolds in five thematic sections, is curated to encapsulate Umbro’s enduring impact on fashion. It features over 120 pieces that celebrate the brand’s collaborations with industry giants such as Kim Jones, Virgil Abloh, and SUPREME. Showcased at the Westminster Menswear Archive, the exhibition offers an immersive look into how sportswear has been constantly reimagined through fashion's lens.
‘Umbro 100: Sportswear X Fashion’ is more than an exhibition; it's a celebration of a century's worth of innovation, collaboration, and influence. It showcases the power of sportswear in shaping modern fashion and commemorates Umbro’s pivotal role in this transformation. For aficionados of both football and fashion, this exhibition is a window into the rich tapestry of history woven by a brand that has consistently redefined the boundaries between athleticism and aesthetics. It is an unmissable experience for those who appreciate the intricate relationship between the clothes we wear and the sports we love.
