The new collection by Slam Jam and Umbro is an ode to football This is the second chapter of "Penalty Culture"

Umbro has been one of the brands that defined the aesthetic of terrace culture. In the 1980s, Umbro's garments were favorites among regulars in English stands; in recent years, however, it has focused its efforts on launching numerous lifestyle collections leveraging its sportswear aesthetic, earning an even more special place in the hearts of football enthusiasts. Together with Slam Jam, a reality founded in 1989 by Luca Benini, it has created the second chapter of a collection reflecting on the football heritage of the two brands. The collaboration focuses on "Penalty Culture," recognizing the fact that not all matches can be dominated by sportsmanship. There is a shirt inspired by the one worn by the English national team during the 2006 World Cup in Germany, but the collection is full of equally interesting items.

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The new collection by Slam Jam and Umbro is an ode to football This is the second chapter of Penalty Culture | Image 492346
The new collection by Slam Jam and Umbro is an ode to football This is the second chapter of Penalty Culture | Image 492348
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The new collection by Slam Jam and Umbro is an ode to football This is the second chapter of Penalty Culture | Image 492351
The new collection by Slam Jam and Umbro is an ode to football This is the second chapter of Penalty Culture | Image 492347

The collaboration between Slam Jam and Umbro will be distributed by Slam Jam in stores and online starting from March 13th.