Reserved opens its flagship store in Milan The luxurious location on Corso Vittorio Emanuele II will host the brand's latest project

The appeal of Milan hasn't gone unnoticed by Reserved, the Polish brand owned by LPP S.A., which has decided to open its first flagship store right on one of the most famous streets in the city, Corso Vittorio Emanuele II. The store's opening marks the ongoing expansion of an entity with clear visions for the future, and it sees Italy as the suitable territory to consolidate its presence. In fact, while the brand's program includes the opening of three new stores in London, it also aims to focus on more iconic fashion cities to establish its name and reach an international clientele. «We are focusing on the strong expansion of our brick-and-mortar retail network in Italy, allowing us to reach customers from various parts of the country and gradually increasing our sales potential. In addition to the debut at the prestigious Corso Vittorio Emanuele II, Reserved will also appear in other locations in Italy. This includes Corso Buenos Aires 59 in Milan, where the second store with a surface area exceeding 1,500 square meters will be established» said Przemysław Lutkiewicz, Vice President of the Board of Directors at LPP Group.

The collection, debuting in conjunction with the brand's 25th anniversary, comprises 27 clothing items and 11 accessories, including wool-blend coats, a leather jacket, a sheepskin coat, a selection of sweaters, an elegant suit, lightweight dresses with decorative ruffles, and natural leather pieces, elegant earrings, a belt with a decorative buckle, and more. You can discover it inside the new Corso Vittorio Emanuele II store, whose design was conceived by the Polish Studio 1:1, aligning with Reserved's concept and offering a layout that promotes an aesthetically pleasing shopping experience, thanks to energy-efficient lighting. The store also focuses on omnichannel sales: e-commerce customers can receive their orders directly from the warehouse located inside the store.

The "Ciao Milano!" collection was made available for sale during the opening of the brand's Milanese concept store on Corso Vittorio Emanuele II 24 and is already available in selected physical stores, the online store, and the Reserved app.