The new Eleganza jersey is not just for football Milan agency now embraces other sports, primarily cycling

When the idea for Calcetto Eleganza was born almost a decade ago, the vision to renew the entire aesthetic and communicative profile of all sports was a major challenge. And now the Milan-based agency is simply becoming Eleganza by incorporating other sports and engaging its community in yoga, meditation, tennis, tabletennis, bocce and - most importantly - cycling: Eleganza Cycling will in fact be a micro-community within the community with a special Briko bike and equipment programme to be launched in mid-July.

The announcement of this extension of Eleganza's sporty look provides the excuse to unveil the new Kappa 2023/2024 jersey, designed by Stole Stojmenovin aka Moabvillain, Eleganza's traditional black colour block is reinterpreted with a pixelated degradé effect, an ode to the latest men's fashion shows. The pinstripe is instead the protagonist of the away jersey, a stylish motif par excellence. The collection launched by Eleganza is thus an evolution that takes all sports into account because they bring them together and because they tell fascinating stories - whether they are practised by athletes in the strict sense or by people who simply make sporting activity a central pivot of their lives.