
The Jordan Brand collection for Quai 54's 20th anniversary A tribute to streetball culture and everything that comes with it
Basketball, hip-hop, and street culture rolled into one. Since 2003, Quai 54 has been the Mecca for streetball enthusiasts, and Jordan Brand is making sure that the tournament’s 20th anniversary is one to remember. First dropped at the Nike Paris House of Innovation on June 23rd, the Quai 54 20-year celebratory collection pays tribute to the contest’s rich history, while also building significant hype for the upcoming tournament.
“We are very grateful for the support we have received from Jordan Brand, both for their contribution to the event and for giving us the opportunity to collaborate in the creation of original collections”, declared Thibault de Longeville, creative director and co-founder of Quai 54 “Commemorating the 20th anniversary with this collection seemed to us like the perfect way to celebrate the heritage, energy, and vibrancy of Quai 54’s community”.
Get ready for the official rendez-vous of Basketball & Hip-Hop on July 1st & 2nd, 2023.