Sports
May 16th, 2023
Author
Lorenzo Bottini

When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting

When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting

The myth of Parma at the turn of the 1990s, when the Italian province lived the dream of great European football after years of toil in the lower leagues, is still present in the memory of every football fan over thirty. Despite the bittersweet ending fans experienced with the failures and implosions that followed many of those journeys, it is impossible to separate those champions, those aesthetics and those kits from the golden age of Italian football. When they were promoted to Serie A for the first time in the late 1980s, the Emilians stunned everyone by immediately conquering Europe as a freshly promoted team and then becoming firmly part of the seven sisters who shaped a decade. With the Parmalat sponsor on the chest of the Gialloblù jersey, Calisto Tanzi's team launched an unrepeatable run of talent, lifting trophies in Italy and abroad in quick succession.

When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452750
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452759
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452755
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452740
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452747
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452749
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452746
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452760
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452757
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452754
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452758
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452745
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452748
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452751
When Parma was sponsored by PUMA An agreement that returns to prominence thirty years after the first meeting | Image 452744

But PUMA also helped write Parma's history through its goalkeeper's jerseys, which in the Emilian city means Gianluigi Buffon's jerseys. The extreme defender made his debut when he was not even of age and immediately made a name for himself in his first season as a regular in the Gialloblù, also thanks to the jerseys he wore. The first and now historic jersey is the red long-sleeved jersey with dark blue details and the Parmalat flower as a pattern in the centre of the jersey. Even more beautiful were the jerseys of the following year with a hexagonal pattern reminiscent of beehives, both in red and dark blue and in green and blue. Perfect examples of the ingenuity and boldness of goalkeeper jerseys in the 1990s, which could be back in the spotlight thanks to the new agreement between Parma and PUMA, which will debut next year almost thirty years after the first match.

parmaPuma

What to read next