The best Juventus pink jerseys And why he was replaced by the bianconero

Social colors are the trademark for every club but the colors that today allow us to immediately recognize a club not always are the ones picked when the club was founded. The most recent example came in LaLiga with Atletico Madrid who paid tribute to the club’s founders by wearing a reinterpretation of the first ever Colchoneros’ jersey, which wasn’t red and white like we know it today but blue and white. A similar case belongs to Juventus, a club that has become worldwide recognizable thanks to their iconic black and white vertical stripes despite the fact that their first social color was pink. In 1897, when Juventus was founded, player used a total white shirt and a year later they switched to a pink button down shirt paired with a bow tie or a papillon and black trousers. Why? Because black and pink were the sporting colors of Liceo d’Azeglio, the Turin’s high school where the club was founded.

Among fans and collectors there’s a jersey loved more than any other, it’s the one created by Kappa for the club’s centenary in 1997: a plain pink jersey with black details combined with black shorts and socks, an accurate replica of the kit used between 1897 and 1901 that Juventus only wore on August 3rd for the friendly against Newcastle. The story of the Juventus jerseys reminds us how the tradition of a club can be celebrated by respecting its nuances and thus managing to give aesthetic and social value to a colour that had long been forgotten.