
The London Lions made a varsity together with Beautiful Struggles A capsule collection dedicated to the record-breaking season of the English basketball team
The London Lions are launching a collaboration with fashion brand Beautiful Struggles, founded by former footballer Danny Williams, who starred in one of the chapters of More Than. The limited edition 'Euro Varsity Jacket' collection was designed to immortalise the Lions' record-breaking season. The women's team became one of the most dominant sides in British sport after a run of 52 unbeaten games at home, while the men's team became the first British team to reach the EuroCup play-off round.
The limited edition jacket made its first public appearance on Wednesday 22 March in the final home game of the EuroCup season against Turk Telekom and will later be used in the final game of the group stage when the team travels to the French capital to face Paris Basketball.