Milan shirt becomes 8bit thanks to Koché and PUMA The French fashion house has designed the fourth shirt for the Rossoneri this season
Following the success of last season, when Milan and Koché presented a capsule collection at Paris Fashion Week, this year the Rossoneri will also wear the French maison's creation on the pitch, in a jersey that takes up the 8bit video game theme. The Rossoneri's famous vertical stripes get a retro makeover on the new PUMA jersey, dissolving into visible pixels in the upper part of the jersey, while fading into a graphic pattern in the lower part. The game shorts have also received the same treatment, while all details have been updated in gold, from the company logo to the sponsors. The only element that has remained unchanged compared to the other jerseys of the season is, of course, the Italian shield in the centre of the chest.
But the new kit's contamination is not limited to fashion and the pitch; it also enters the realm of video games thanks to its innovative partnership with Rocket League, one of the most critically acclaimed sports games of our generation. From 8 March, AC Milan will be the first European football team to be present on the platform, opening up to a younger audience. "These are products that appeal to a younger, more international audience (especially in the United States), where the fashion element and the angle of the jersey itself are of greater importance," continues Rocchetti.
The new AC Milan x PUMA x KOCHÉ Fourth Jersey will make its debut on Sunday 26 February at 20:45 when the men's first team takes on Atalanta in Serie A at the San Siro. AC Milan's women's team will wear the new jersey in the first leg of the Coppa Italia semi-final against AS Roma's women's team. Brahim Diaz, who was also here at the presentation of the new jersey, confirmed: "When I first saw the jersey, I thought our fans would love it: It's super cool and very modern. I think it will be great to wear it on the pitch on Sunday".
