Five brands that will make a comeback in 2023 Some historical brands have set their sights this season on relaunching themselves in the football that counts

It’s hard to stay on top in any industry. In fashion and sportswear, brands come and go, just like musicians who have a few successful albums and carve out a decent career before fading into the background. In the world of football kit production, there are plenty of names who have fallen by the wayside and dropped out of the game completely. The logos of Kronos, Virma and A.B.M were once regular sights on football pitches across Italy, but are now confined to the pages of old football annuals and Google image searches. Not all brands throw in the towel after some time on the sidelines though. Just like ABBA and the Eagles reformed after years apart, these five brands are getting back into the business of making football shirts. 

Meyba

Another forgotten name that once graced the feet of some of the best talent around, Patrick have been around for over 130 years. Michel Platini wore their boots in his pomp and their capital P emblem was in clear sight when Roma won the Scudetto in 1983. They supplied many UK clubs with jerseys from the 70s through to the 90s, but the size and status of the clubs they partnered with gradually started to wane as the years went on. They persisted all the same, mainly outfitting lower division French and Belgian teams these days, but they recently relaunched themselves in the UK, focusing more on collections inspired by 80s terrace culture. Former footballer, actor and notorious hardman Vinnie Jones was a suitable choice for their “Villains” range, and a re-release of that famous Roma shirt is also on the way.