A tour of the world's first Jordan store We were invited to the exclusive opening of the brand new Jordan World of Flight Milan

It's no coincidence that Jordan Brand chose Milan to open its first single brand shop in the world, in a city with a great basketball tradition and a growing streetwear and trainer culture community. And Jordan World of Flight Milan is the culmination of a new retail concept dedicated to the Jumpman, where fans can enter a magical world where the likeness of the greatest basketball player of all time offers a complete and unique experience. The 363-square-metre shop at Via Torino 21, just a stone's throw from the Duomo, will feature all the brand's new products, as well as customisation offers, digital pick-ups via the SNKRS app and events reserved for Nike members.

Marco Belinelli, however, the only Italian basketball player to win an NBA title, tells me as an athlete what the character MJ means. "The only misfortune in my career is that I never got to play against Michael Jordan, a dream I would have loved to fulfil. I had the chance to meet him, talk to him on the phone when I had him as president with the Charlotte Hornets. I was born with Jordan, ever since I was a kid I wanted to be like him. I used to go on the court and mimic his moves, his shots, put on my wristbands and shoes. The first thing I ever asked Santa for was a pair of Jordans."

And those Air Jordan 11s are still his favourite shoes: "It's hard to say if there's a good one or an ugly one, it's a subjective thing, but for me that one remains an important memory because it was my first Jordan." Now Milanese can buy their first pair without having to write to Santa. Just go to the first Jordan World of Flight Flagship Shop and discover the world of MJ.