The success of the partnership between Arsenal and adidas The club and brand recently extended their contract until 2030

With its home victory in the North London Derby against Antonio Conte's Tottenham, Arsenal consolidated its first position in the Premier League with a one-point lead over Guardiola and Haaland's formidable Manchester City by returning after years of darkness to the positions that matter. An ascent that has the face of Mikel Arteta and the many youngsters launched in recent seasons, capable of interpreting that cheerfulness and exuberance that has always distinguished the best version of the Gunners, such as those led by Arsene Wenger. For more than a decade, Arsenal has represented an unattainable model of sporting achievement and technical and stylistic elegance, populating the dreams of all soccer fans made up of Thierry Henry's ball-and-foot rides in a SEGA or 02 sponsored Nike shirt.

Now the task of updating the aesthetic profile of the North London team has fallen on the shoulders of the U.S. brand's great rival, namely adidas, which has become the Gunners' technical sponsor since 2019. Such was the success that the partnership was recently extended until 2030, confirming the excellent work done by the Three Stripes in the Gunners' playing outfits. In just three seasons, adidas has revamped and relaunched the Arsenal brand around the world, tying back to the 1986-1994 decade when it was the technical sponsor of the London team, opening up the vast catalog and at the same time introducing new formats and templates. 

The tradition of home jerseys 

During these four seasons, adidas has harnessed Arsenal's iconic power to involve various fashion brands in the creation of collaborative kits. Thus were born the jerseys co-signed with Humanrace, 424, and finally Stella McCartney, which solidified the perception of Arsenal as a club open to experimenting with its stylistic identity while remaining steadfast to its roots. Pharrell Williams' Creative Director decided to repurpose the "Bruised Banana" design through a stark paint effect, while Stella McCartney opted for an all-over leopard pattern for both the jersey and the rest of the capsule. In addition, adidas for Arsenal has also launched city- and neighborhood-related campaigns such as the one created for the No More Red campaign, an all-white shirt to raise awareness against street violence, and a collaboration with Transport for London.

Always very attentive to its contaminations with the world of fashion, Arsenal has been synonymous with style on and off the field often exploiting the figure of Hector Bellerin for its photoshoots. A choice that has proved successful and that, even after the Spanish player left the English capital, has led Arsenal to use more posed styling, enhancing the intrinsic elegance that has always distinguished the London club.