The new materials of club's crests From Roma's holographic to AIK's velvet

The latest team in chronological order was AS Roma, which created a holographic symbol that goes from the ancient ASR crest to the classic logo with the Capitoline she-wolf, but it was not the only one. In recent times, more and more clubs are transforming their crests by trying to go beyond the classic heat-printed fabric patches with new materials, formats, and patterns that are less usual on a football jersey. Innovations that most likely will not be imitated by other clubs but have allowed us to see something completely different and refreshing on the field for the aesthetics of jerseys. Here are seven unusual logos seen on jerseys in recent seasons.

AS Roma

The crest that the Giallorossi club unveiled on this season's third jersey will probably never see the field, as its holographic effect that changes depending on the angle at which it is viewed contradicts Article 8.04 of the UEFA Equipment Regulations. In fact, New Balance has already provided a static logo for the jersey in which the Giallorossi will take the field, and the optical effect will thus be limited to the jersey intended for sale. A splitting that well tells of the difficulty of innovating while at the same time respecting the strict regulations of the federations. 

Valladolid

The Paris team last year designed a distinctly unique jersey, especially for the crest used. Made with Daily Paper, they introduced a crest with a Velcro surface that allows the jersey to be customized by attaching additional badges to it. A way to enhance the motto that accompanies the Red Star, famous for its activism and social initiatives, "is more than just Football, more than just a jersey."