K-Way identity in the works of Cyril Lancelin A pyramid and lines to rediscover the K-Way logo

The dialog between K-Way and artist Cyril Lancelin was sparked by a shared predisposition to view the world from a creative yet perfectly functional perspective. «I like K-Way's idea of looking at design as a kind of puzzle to be solved in the most original way possible. I remember playing with my K-Way as a kid, and I especially loved the buckle closure. I like to play with things and when I design, I try to go around everything. I focus on the creative process, not the design itself», Cyril, the French artist and architect known for sealing an essentialist poetics of matter and space, told us. 

The famous K-Way zipper has always struck me, I like it when shapes overlap. In the pyramid, not surprisingly, you can see how the shapes overlap and the colors blend». Logo, colors, and immersion are the narrative cornerstones of this new chapter written together by K-Way and Cyril. «This sense of continuous forward tension and the ability to bring to life a concept of iconic classicism is what I would like to take away from this collaboration. I believe that the link between art, design, and fashion is kept alive by a bridge poised between exploration and feeling. But without curiosity, it would not be possible to draw or design anything. And it is the latter that keeps the conjunction between me and K-Way firmly in place», Cyril concluded.