It is the year of patterns for Macron From Serie A to the Premier League, the Italian brand opted for all-over prints

If there is one brand that in recent years has managed to steal ground from the big sportswear giants this is certainly Macron. It is not only thanks to the designs and patterns created for the shirts or having signed an agreement with UEFA by dressing the referees of European competitions, the particularity of the Emilia-based brand's roster is the type of teams: most are medium or small clubs that cannot aspire to an elite contract with a big brand but neither do they want to settle for a basic supply. And so Macron has taken advantage of this void left by other brands such as Nike and adidas, two brands that have decided to invest less and less in the Italian league and that sponsor only one team each in Serie A, to increasingly broaden their base.

Following this strategy, also this season the Bologna-born brand has confirmed itself as one of the brands that has managed to best combine innovation and tradition in a football shirt. Every year, in fact, technical sponsors try to find a design that can innovate the style of the jersey without making it lose the identity and tradition of the corporate colours, and Macron for the current season has found it with its patterns by introducing all-over prints to create movement and give the kit additional vitality. Thus, the creativity of the brand this year, despite being varied due to the high number of clubs served, has particularly focused on patterns by presenting shirts with a graphic print in most cases derived from the club's coat of arms or elements of the city or simply plays of colour as in the case of Bologna, Verona, Spal, Nottingham, Blackburn and Basel.  

Bologna - Monogram