The new fashion and lifestyle faces of the Ferrari brand The Cavallino's latest moves in fashion

Just yesterday, Charles Leclerc and Carlos Sainz unveiled the new livery that will speed during the Monza Grand Prix, a yellow fin to pay homage to the 75th anniversary of the Cavallino. The two drivers will also wear yellow overalls and helmet, a color that has always been linked to the Maranello house, to make the event even more special. 

In recent weeks, the Maranello stable has taken significant steps towards its declared goal of developing itself also as a fashion brand. The vision of Rocco Iannone - Brand Diversification Creative Director - has seen its contours further defined in the latest autumn/winter 2022-23 campaign, which has reinterpreted the essential features of the Cavallino stable to transpose them into a collection that aims to achieve a harmonious fusion of fashion and technology elements. The traditional component of tailoring and the innovative one of design have thus been mixed, giving life to a series of looks elaborated under the banner of elegance and sustainability, in whose respect the choice of materials was made.

In conclusion, since that first show staged in Maranello more than a year ago, Ferrari's brand extension project has taken more and more shape, and what was - and still is - an iconic brand in the motoring and racing industry, is extending its sphere of influence into the universe of fashion and lifestyle.