The stylistic evolution of football club coaches In the world of football, customised team coaches have become increasingly important

Jerseys, scarves, dazzle of all kinds, gadgets but not only. To represent a football team, to make the corporate colours iconic, to express a motto or simply to be recognisable in the eyes of the fans, there are also the coaches of the various clubs throughout Europe. In the last decade, the evolution in style, as well as in marketing, has been one of the turning points for football clubs, which have almost competed to see who could equip themselves with the most original, modern, equipped and colourful bus on the market. The coaches had to be equipped with every comfort, so that the footballers could enjoy the journey carrying the team from their hotels to the football pitch in the best possible way. A kind of temple where the club members, from the players to the coaching staff, can concentrate and get into the right spirit ahead of the match. But not only that, the bus also collects post-match feelings, whether positive or negative, and must therefore be perfectly welcoming. 

Buses have thus become an indispensable element for clubs. A sort of large advertising poster on four, if not more, wheels that carries the brand of the team they belong to around the streets of the various cities.

Juventus, from the bianconero coach to the club motto

Lyon toured France, and beyond, with an animalier style coach. On the side there is a giant picture of a lion's head, a clear reference to the club's name. In addition to the king of the savannah, also the team motto 'Unis pour Rugir' (United to roar) with the letter 'g' transformed into the mouth of a roaring lion.