Formula 1 is becoming art Race cars liveries are drawn by street artists and arrive as NFTs on the digital marketplace

Formula 1 continues to race on and off the track, carefully taking care of its image and its entrepreneurial development. Keeping up with today's times can be a difficult challenge even for a world that has its absolute center in racing, yet the most famous world of engines is certainly succeeding in pursuing this goal, creating a fresh and modern frame around the core represented by the races.

On several occasions, indeed, Formula 1 had already opened its doors to the world of fashion and recently has opened them to Street Art and to the digital field too. On the occasion of the first historic Miami Grand Prix, some teams took the opportunity to tap into the glamorous aura of the city, dressing up in its emblematic graffiti style. Miami is famous for the sun, the beaches and its unique luxury, but at the same time it is also a living museum of Street Art, mainly exhibited in the Wynwood neighborhood (full of galleries, shops and restaurants). Riding this artistic wave, Mercedes, Williams and AlphaTauri collaborated with some of the most renowned street artists on the scene to create custom liveries that embody the freedom and style of the city.

Thus the racing universe once again projects its gaze to the future to bring to the paddock, the track and the digital market a new vision capable of combining art, fashion, NFTs and social intentions.