Di come Driade ha rinnovato il suo laboratorio estetico Driade unveils a preview of its capsule collection at Milan Design Week 2022

Driade bears the mythological name of tree nymphs, known for their curious and incredibly dynamic nature. It is a company-it would be more appropriate to speak of an aptitude for travel and design discovery-founded in 1968 by Enrico Astori, his wife Adelaide Acerbi and sister Antonia Astori. While most companies specializing in design have based their editorial and production line on markedly homogeneous and uniform choices, Driade has distinguished itself by its open approach to the search for contrasts, contradictions and plurality of visions. Driade thus inaugurated a true polyphonic season in the field of design, also made up of voices out of the chorus, out of the box communication and unforgettable parties.

«Not considering myself a purist, I believe that true creativity comes from the interaction between different disciplines. In this regard, I have always loved to surround myself with actor, musician, designer and artist friends in order to have an ever-changing point of view on the world» said Fabio Novembre. For this purpose, four completely different personalities, moreover from different fields, were called to collaborate. True to the design of the aesthetic laboratory, Driade called four friends-excellence in their respective fields-to bring to life a totally unpredictable artistic performance. Fashion designer Marcelo Burlon designed Edaird, a mirror with a tribal flavor between Argentine earth and sky. Trapper Sfera Ebbasta customized Cocky, an over-the-top chaise longue that can only fly high. The PiùDiUno tapestry, the perfect synthesis of research and action as a tribute to street art, was designed by Omar Hassan. And finally, to celebrate the world of gaming , content creator Pow3r designed the Arcad3 pouf. On Thursday, June 9, at 6 p.m., the design collection, developed by Novembre Studio and for which the digital agency Luther Dsgn took care of visual identity and communication strategies, is presented directly by the voice of its protagonists: a special event in Triennale Milano's Teatro - with talk and cocktails to follow - that sees Driade truly "on stage." Fabio Novembre talks with Marcelo Burlon, Omar Hassan and Pow3r about how the talents live their lives in the spotlight A special event in Triennale Teatro - with talk and cocktails to follow - that sees Driade truly "on stage."