
The inspirations behind the new Bari shirt designed by LC23 and Kappa We talked about it with Leonardo Colacicco, founder of LC23
"I liked the idea of wearing the animal symbol of the city on a shirt but at the same time I wanted to make it unique and in step with the times. This is the intention of Leonardo Colacicco, founder of LC23, the 100% made in Puglia brand which, with the support of Kappa, has worked to create a unique collection under the sign of the octopus, the animal symbol of the city of Bari. "The polyp is one of the symbols of the city, it's a bit of a stereotype, it's been used a lot over the years (perhaps too much) so I thought I'd use it but in a different way, never seen before. I started working on patterns, playing with colours and experimenting a bit. The thing that struck me from the start was the similarity with Paisley, the pattern obtained by representing the boteh or buta, a drop-shaped plant motif. A super trendy pattern that gives you that feeling of having the octopus on you."
There are two main concepts behind the special pack, which is rightfully one of the best collaborations of the year, the polyp and the name "La Bari", as the team was called until the 1970s and as the true fans of the red and white colours continue to call it today. "I liked the idea of bringing the animal symbol of the city on a jersey but at the same time making it fashionable and special. The intention was to create a jersey for everyone, mixing identity and tradition, attracting both an adult audience more attached to these two dynamics and a younger audience because of its look."
"We want a great Bari," exclaimed Luigi De Laurentiis, the club's president, a few weeks ago, and the road seems to be marked out and ready to be taken. In addition to the sporting rebirth, Bari, thanks to the skilful work of LC23 and Kappa, is also preparing to renew and bring back its aesthetics, demonstrating how identity, tradition and fashion can coexist, creating a perfect mix for a jersey that has already activated the usual resell mechanisms, reaching truly insane figures.