Coca Cola, Pepsi and other bubbles on football shirts Often criticized for their calories, they have defined the aesthetics of sports sponsorships
Carbonated drinks have always been a topic of discussion in the football's world, or sports in general, for their high content of sugar and various sweeteners, the worst enemies of an athlete. Cristiano Ronaldo is well aware of this, even during Euro 2020 he removed two bottles of Coca Cola, one of the main partners of the European Championship, from the stage of his press conference. The five-time Ballon d'Or winner not only didn't want to be seen with Coca-Cola, but also invited fans to drink water. Following this action of the Portuguese star, the American company had an incredible drop in the stock market for a few days.
These sponsorships, however, have proved to be fundamental for the world of soccer, having accompanied it in recent decades with their fonts to characterize the game jerseys of the entire planet, from Italy to South America.
7Up on the Fiorentina jersey
1987 was a particular year for Brazilian soccer. It was, in fact, the year in which thirteen teams broke away from the Brazilian Football Federation, which had informed the clubs that they had economic problems, and then got together and organized their own tournament without the presence of the CBF. Thus was born the Copa Uniao, with the thirteen clubs setting up perfect plan to self-finance their project. And among the agreements found, there was one with Coca-Cola, which would be the main sponsor of all teams participating in the event. The infamous logo with the red band appeared everywhere, gaining great success, so much so that it also arrived on the jerseys of the Brazilian national team. It was December 9, 1987 when the Selecao took the field for a friendly match against Chile wearing the classic verdeoro uniform, but with a red strip with the words Coca-Cola on the chest. The match was won by the Roja and it was also the only appearance of a sponsor on the jersey of the greenoro national team.
