The history of the PUMA KING An ageless shoe that has crossed generations of footballers and become iconic
When an object, in this case a pair of football boots, is destined to remain forever in the history of mankind, in this case in the history of sport, it is immediately understood by the fact that it is able to cross generations without ever remaining the same. It can't be a coincidence that players such as Pelé, Maradona, Eusebio and Cruijff have chosen the German brand and the PUMA KING for their talented feet. Thanks to the simplicity of the iconic folded tongue and the only classic white band to break the dominance of black, or their kangaroo leather upper, a material expressly requested by Rudolph Dassler from the very first model, their legend has remained intact to the test of time. And the fascinating story of one of football's ultimate aesthetic icons that repeats itself with every generation of champions is now ready to relive a new era.
Despite its many reinterpretations, such as the latest one that arrived just a few days ago and features 100% vegan soft leather and knitted yarns, or the total white version in homage to the time when the founder of the German brand worked as a laundry boy, the PUMA KING remain what is described as a great timeless classic.
After generations and generations of footballers, now the iconic PUMA KING logo has also landed on the AC Milan jersey, which has been sponsored by PUMA since 2018. The German brand not only creates unique kits every year, combining typical elements of the city and the club, but this weekend unveiled a new lifestyle collection for fans who want to extend their passion for the Rossoneri colours off the pitch.
A modern collection but that has its roots in the past, precisely in the '90s as it is easy to guess from the retro silhouette accompanied by the pattern in reddish colors chosen by PUMA. A series of items in which PUMA has well mixed the heritage of the German brand, starting with the boots, and now with the Milanese club enters a new phase dedicated to apparel. Without ever forgetting the many champions who have made PUMA KING the perfect boots for those who want to write history.
