Staples Center to change name in Crypto.com Arena From Christmas Day the LA arena will be sponsored by the cryptocurrency with a 700 million dollars deal
Christmas day will bring a gift to the city of Los Angeles in the form of a radical change in the local sports landscape. One of the most famous and enduring sport arena in the US, the Staples Center, will change its name to Crypto.com Arena and it will be sponsor by the cryptocurrency exchange for the modest sum of 700 million dollars in 20 years. The most expensive naming operation in sports history for the home of Los Angeles teams including Lakers, Clippers, Sparks and Kings. Just for reference the Staples, a office supply company, had obtain the rights for the new arena in Downtown L.A. in 1999 for 100 million dollars and last April another cryptocurrency, FTX, paid 135 million for putting its name on the American Airlines Arena of Miami.
Paul George, the Clippers star, has revealed his doubts about it to the Washington Post: "It will definitely be weird. It’s the same location, but it‘s kind of stripping the history here… Good thing we won’t be here too long.” The Clippers should move out their arena, the Intuit Dome, in 2024 but for now they’ll continue playing in the brand new Crypto.com Arena, a signal of where the world is heading.
