The best and worst official websites of Serie A clubs

A website in 2021 is something between a digital business card and and an old relic surpassed by social media. Above all the soccer clubs sites are a gateway for tickets and merch but also they can give us a snapshot of the society’s dedication on creating and defining the team’s aesthetic. 

If some teams like Juventus and Milan have invested on their rebrand to compete on the international level and Venezia found in the overstylization a gateway to become relevant, many others still consider the on-line presence an afterthought to be done in the most simple and cheaper way possible. A gap that sadly influenced the Serie A as a product in Italy and beyond national borders, preventing it from becoming more recognizable and exportable like the Premier League.

So we have ranked the three best and the three worst Lega Serie A official sites.

The Best

Juventus F.C.

Cagliari’s website suffers from the chronic lack of innovation and vision in Italian soccer. Is a fungible website, where a fan can find the information he needs or buy an electric push scooter with the club’s logo. But it is a clear sign of a team's ambitions and its disregard on branding and storytelling precisely when building a credible image is key in soccer identity nowadays.