Y2K mania: the return of 00s celebrities Where have they been all this time?

The cyclical fashion system seems to have been absorbed by pop culture as well. In what looks like a time loop, the news from today’s star system contains names already known to many, especially the Millennials, who teenagers in the 90s became particularly fond of the personalities of Britney Spears, Kourtney Kardashian, Paris Hilton, Megan Fox and Avril Lavigne among others and are experiencing a massive comeback in icons. Nostalgia is physiological in times of crisis, and in the current historical period the past to look at is very close, almost a near past, characterized by a strong desire to live again in the most hectic years for celebrity culture and gossip. Between impulse hair shaving, psychological breakdowns, traumas or financial declines, the celebrites of the end of the millennium may seemed finished in the oblivion by now, but here they are coming back under the spotlight, through interviews, initiatives, products of all kinds, make-up, new relationships, documentaries and wellness collections. In this Y2K daydream, we pick up the thread were we left it in the late 90s-2000 era to understand where our favorite Y2K celebrities have been in this space-time hole and where they start back today. Spoiler: This article contains no trace of a backfire between Brad Pitt and Jennifer Aniston, even if we really wanted to, too.

T.a.t.u

Let’s face it, when you think of the '90s, you always think of her first. Paris Hilton is the O.G. influencer, an heiress to have made his person a real brand. Between sequined outfits, Juicy Couture velvet suits, diamond-studded Motorola and unforgettable temporary best friends, the self-titled #Bossbabe has never stopped being under the limelight. From his DJ career at the Hushuaia in Ibiza to his upcoming wedding, Paris now has a podcast in which she talks about love, commitment and work, and a TV series on Netflix where she cooks with prominent sous chefs such as Kim Kardashian and Demi Lovato, called Cooking with Paris.

Jennifer Lopez and Ben Affleck

An engagement that made millions of fans dream in 2002, then the wedding continually postponed and finally the break up in 2004. Jennifer Lopez and Ben Affleck are proof that a love that breaks can always be fixed, in Hollywood: after Jlo’s divorce from Marc Anthony and Alex Rodriguez, the two stars of the 90s start dating again after the pandemic, and then make it official with posts on Instagram. Now they participate along with events and red carpets brighter than ever.