The new PUMA x Neymar lifestyle collection Designed by the Brazilian to narrate the journey from São Vicente to Paris
PUMA and Neymar launch the first lifestyle collection in which the Brazilian has personally co-created the line's items and accessories. The meaning behind O'Ney's work is the story of the journey that took him from São Vicente to Paris, retracing his origins and turning them into the main pattern of the collection's products. Hoodies, cargo pants, t-shirts, backpacks, hats and, above all, the new Wild Rider by PUMA readapted to Neymar's style, who was involved from the beginning of the creation process and contributed ideas and suggestions during all the meetings. The Brazilian's taste to represent his path from baby-fenomeno to established champion, trying to translate everything with symbols that recall his roots.
