Who has sold more jerseys between Messi and Ronaldo? Another record broken for the Portuguese who doubles the Argentinean

While waiting to see them play against each other, Cristiano Ronaldo and Messi are, as always, the protagonists of a challenge that goes beyond the field and touches the sphere of merchandising: who has sold the most jerseys. According to what was reported by lovethesales, the challenge between the two titans was won by the Portuguese, bringing 219 million euros to United's coffers, another record that is added to the already large list. The Argentine champion has not been outdone, however, in a stellar team that sells itself an already high amount of shirts, given the presence of Mbappe and Neymar, Messi has entered the coffers of PSG about 120 million euros. The sales of the "Ronaldo 7" shirts of Manchester United have broken the record for the fastest sale in the history of the Premier League, something never seen before, not even at his arrival in Italy when, as indicated in the ranking compiled by the consulting firm Euromericas Sport Marketing, managed to sell a million shirts in a whole year but not so many in a single day. 

This data underscores another very important thing, the orientation of fans, who are increasingly more interested in the affairs of individual players than those of clubs. In today's soccer there are more and more users who follow any team just to access content featuring their favorite player and not because they are connected to that club. Social and merchandising data are a perfect example of this, perfectly explaining how a player can be a valuable asset for a club, especially those where the content production and merchandising structure is highly developed.