Li-Ning and Dwyane Wade are going for the NBA sneaker market - With the new WOW 9 Infinity

On the occasion of the launch of the new e-commerce platform, Li-Ning and Way of Wade have released a new collection including numerous items. Standing out among all the items produced by the Chinese brand is the WOW 9 Infinity shoe entitled 'Moment', produced in an exclusive colourway. A tribute to Dwayne's childhood, as can be seen from the shoe's handwritten details: "Light the Candles", "Make a Wish", "Happy Birthday my man!!! Flash". The Moment is in fact a celebration of youth, a celebration of dreams, a memory enclosed in the form of a shoe. A tribute to the childhood of Dwyane Wade, who eight years ago decided to change suppliers (he wore Jordan at the time) and signed with the Chinese company Li-Ning, to "show the next generation of young people, especially athletes, that there is not just one way of doing things. Wade later created his own brand within Li-Ning, accompanying it with the slogan 'Make Your Own Way'.