Can the Inter jersey open a new season of football design? Where many have failed, Inter seems to have opened up a new path

On Tuesday, Inter presented the home jersey signed by Nike for next season: it is an important jersey as it is the first with the new logo, without the historic sponsor Pirelli and with the return of the tricolor coat of arms on the chest. Confirming how this shirt represents a turning point in the history of the Nerazzurri club is the design: the entire shirt is dominated by a snakeskin pattern that recalls the skin of the Biscione, the historic symbol of the Nerazzurri club and the city of Milan. "The scaly pattern, which recalls the dragon, the Biscione, is a graphic element that I imagine will have tempted at least three generations of designers through the decades. It was just waiting for the time to be ripe to be unlocked," is the thought of DeeMo, the designer and art director who collaborated on the launch campaign of Inter's fourth jersey last season. The stripes are barely perceptible in the shades of colours composed by the scales that, like pixels, make up a jersey that for once it is fair to define unique and interesting, regardless of aesthetic taste. 

The jersey has obviously divided the opinion of the fans on social media, where they go from great appreciation to total rejection, while the results of our Instagram poll exalt and support the courageous choice of the Milanese club. One of the most frequent criticisms is the lack or rather the lack of relevance of the black colour, which seems to get lost among the pixel flakes, at least in the photos. There are also those who claim the lack of Pirelli, but that is a commercial choice, beyond this issue, we asked an opinion to an authoritative but aesthetically traditional fan as Mattia Buffoli of Interabilia, who says: "I personally like it very much, it is true that it is the first jersey that is totally different from the classic, but it is a concept that comes from the history of the club. I don't understand people who are scandalised by these changes, I see both black and blue and I think there are also the stripes after all." Generally speaking whether it can drive you crazy or not, this kind of design generates a response from everyone who looks at it, regardless of their level of interest in football and for that very reason it can really open up a new season of design.