The exhibition of the first Italian team sponsored by Nike How Brescello Calcio changed the history of sportswear in Italy

There are stories that change the course of events, but that stay out of the spotlight. The history of Brescello Calcio is not found in the almanacs or in the football news books, but the Emilian team has changed the world of sportswear more than you can imagine. The exhibition organized last weekend in the small town (5000 inhabitants) in the province of Reggio Emilia retraced the main events in the history of the club and sporting achievements such as the 1-1 draw in the Italian Cup against Juventus of Lippi, Zidane, Del Piero and Inzaghi - who played against his brother Simone - but above all he brought to light incredible memorabilia.

 

Those shoes worn by Oldoni are one of the memorabilia that were shown at the Brescello Calcio exhibition, complete with embroidered initials, year of birth and the flag of Brazil. Stories within stories, events that from the bottom have revolutionized what is today the first sports brand in the world in terms of sales volumes. A story of other times that tells a turning point in design and technology applied to sport, as well as the beginning of that approach that sees the athlete at the center of the production process, and not just as the ultimate recipient.