The new Naples playground inaugurated by Urban Jungle When a brand truly works for the community

Playgrounds are part of the Italian sports culture and are also an artistic heritage of the street world. Often, however, their state of decay transforms them from a possible meeting place to forgotten and abandoned places. But there are those who believe in the strength of sport as a driving force, as a tool available to communities. Among these there's Urban Jungle, a brand and chain of sneakers stores that in the last few days has given new life to one of the court of Bagnoli, in the province of Naples.

In collaboration with Charaltans Basket (with Giancarlo Garaffa and Giansandro Morelli already authors of basket installations throughout the Neapolitan hinterland), Nbagnoli, Premio Green Care (association for the redevelopment of green spaces), Dare Futuro (association that deals with the protection rights of minors and women) and with the crew of the Back To The Style Graffiti Jam, Urban Jungle demonstrated how the claim "United We Can" is more a philosophy of life than a commercial and communication strategy.

Naples is becoming an important hub for streetwear culture and the playground scenario only adds value to this growth. After having participated in the construction of the fantastic Kobe Memorial Park field in via Montedonzelli, Urban Jungle today gives another masterpiece to the city of Naples.