The success of Foreo, the most viewed skincare tool on TikTok Unsurprisingly, Swedish skintech is the most popular on the social platform worldwide
Just let numbers speak. 2 billion downloads, 689 million users: TikTok is the fastest growing social media ever. And the beauty is that it has a strong influence on users' purchase decisions, especially as regards the world of beauty. Skinthusiast, this is their name on TikTok, are those who closely follow their favorite influencers on the platform, to discover all the news to try. They are mainly generation Z but also the millennials, pushed to have flawless skin with quality products and tools. And speaking of tools, we are not at all surprised that Foreo brand has positioned as the first brand of skincare tools on TikTok. Its performance on the platform? It currently exceeds 160,200,000 views.
“Foreo replicates professional skincare experiences, in the comfort of home. Simple to use, the brand's devices aim to make a difference thanks to real innovation, unparalleled in technology, quality, durability and final effect ". - explains Boris Trupcevic, Foreo's CEO.
Let's talk about numbers
In 2017 only, a Foreo device was purchased every 3 seconds and, at the end of 2020, there were 36 million buyers of the Luna device globally. In less than five years, the Swedish brand has therefore gone from being an innovative start-up to a powerful global reality, present in 77 countries, with record sales during Black Friday 2019, where 40,000 UFO devices were purchased in just 2 hours. In addition, the Swedish company also takes care of the environment because it not only improves existing designs, but dismantles them and recreates them from scratch. And they like it so much because, in just a few minutes of treatment, the look really shines. And global tiktokers know this very very well.
