History and evolution of the clogs Sons of the 70s and of the Nordic tradition, the clogs are back and divide the opinion of the fashion world
Fashion is cyclical and sooner or later all the knots turn to the comb: directly from 2010, here resurface the wooden clogs, controversial shoe but with a great personality. It-Girl Camille Charriere calls "Clogophobia" the fear of the shoe that has been unleashed after the luxury giant Hèrmes has opened the doors in the world of high fashion with its runway spring-summer 2021. In October, Lyst Report had recorded a growth in demand for clogs by 27%, and thanks to the forced lockdown the frenzy against the latest decline in the trend of ugly sandals began with J.W Anderson. It then took off when Celine, Bottega Veneta and many other high fashion houses also launched their models. In short, for those who hate them there is no story: clogs are the shoe of summer 2021. There is something intriguing behind a controversial shoe, which makes it irresistible. Just think of the success of Birkenstock, entered the olympus of LVMH thanks to its competitive wisdom. Clogs today are a self-declaration of style, born for utility in the Nordic countries and then spread to Sweden and Japan, then becoming the last frontier of fashion influenced by the scandi-style. With the importance of the Copenhagen fashion week, if today there is a model of Puddle Boots signed Bottega Veneta adapted to comfortable concept slippers is certainly not the fault of the Dutch. Let’s discover the history of the must-have footwear of this summer 2021 because, hate them or love them, they are back.
