The evolution of virtual styling from Polyvore to our days Once was a wonderful hobby to create community and having fun and today's a job too
It’s thanks to Polyvore and the golden times of the internet if virtual styling today is a real occupation for those of made of creating outfits on a white background a source of income. Creating credible outfits and selling them to hypothetical virtual customers may sem largely facilitated thanks to social media visibility and the development of augmented reality at service of fashion and luxury retail (just think of virtual dressing rooms), but in reality it takes a lot of research and fashion awareness. In this particular historical moment, virtual styling is not only a way of exercising an otherwise impractical profession for obvious reasons, but also a stratagem to remain trained in fashion and its mechanisms, as well as an hobby that allows everyone to plan those fantastic outfits to be finally worn when the restrictions will soften. If last year we trained not to lose hope with vision boards, this year we play in advance with 5 outfit ideas of y2k flavor inspired by Polyvore for 5 different occasions to live and enjoy post-pandemic, but first we take a nostalgic plunge into the past of the virtual styling platform that will never be forgotten.
Polyvore nostalgia
After the closure of Polyvore the most popular sites on which to create looks are Urstyle, Shoplook, Trendme, Fashmates and the app of the British it-girl Alexa Chung, Villoid. All platforms are inspired by the system of creation of the late styling site, where among the many options of garments available you can create endless look ideas, add texts with different fonts, external images and accessories. For a stranger to the world of virtual styling it might be difficult to create successful looks, but don’t worry, it’s not instantaneous. First, you need to have the right amount of inspiration and a theme, look for images from which to take inspiration and practice to extrapolate and interpret a mood, to recreate the desired final effect. Pinterest and Instagram are trusted allies in this process. To compose the outfit then better start from a garment that you want to enhance and then build up by adding details and finishers, always remaining on the theme. If the white background is a bit alienating, there is always the dear Canva to offer an excellent working platform for more creative moodboards, such as what Nss G-club has created for you picturing 5 different occasions that we hope to live freely once the pandemic restrictions will relax.
