The Cleveland Cavaliers will change logo, says Daniel Arsham The Cavs Creative Director talked about the new logo and the 2022 All-Star Weekend

Last November, the Cleveland Cavaliers became the first NBA franchise to appoint a creative director. It's an important moment because it reflects a change in the way of understanding sport and the visual culture it produces. The choice could only fall on a famous Cleveland native: Daniel Arsham. Arsham is one of the most famous international artists in the world, part of an elite of creatives - along with KAWS, Futura and Takashi Murakami - who managed to free themselves from conceptual gallery art and immerse themselves in the cross-sectoral nature of contemporary culture.

We met Arsham virtually on the occasion of the IKEA Art Event 2021 in which he participated together with five other artists and gave nss magazine an exclusive interview on the work of a contemporary artist and the position of creative director of the Cavs:

"I'm honored to have a position that is unique, because the title of creative director didn’t really exist before this. Part of my thinking was to blend basketball that is such an important part of American culture with art, design and fashion".

At nss magazine he revealed how to play with the icons of post-capitalist contemporary culture (while managing to offer a critique and exploit marketing mechanisms), how time has influenced his vision of art and how this can be a linguistic system. that works outside the constraints of language. To nss sports, on the other hand, he told a side more linked to his origins and to how much the exclusivity of his role allows him to explore his roots in a Cleveland that he will soon transform.