Female empowerment and wage equity: the football of Natalie Portman and Serena Willims Natalie Portman and Serena Williams' Angel City F.C. takes shape

There has been a lot of talk about David Beckham's Inter Miami F.C., new entry for next MLS season. While you're much less interested in Angel City F.C., a Los Angeles women's soccer club that will start playing in an official tournament in 2022. The American club, however, is not like all the others: its governance consists almost entirely of women, including actresses Natalie Portman, Eva Longoria, Uzo Aduba and Jessica Chastain, but also Serena William and the unying male figure, Reddit CEO Alexis Ohanian (for the rest, there are also YouTubers, former players of the US national team and various entrepreneurs). The club announced its first sponsor, DoorDash, while recently, it also officially announced the women's sneaker brand Birdies as sleeve sponsors in its first jerseys. 

In these months of programming, the Angel City has proved active even beyond commercial operations. In fact, they organized conferences on women's empowerment (one of the main themes of the club), on Black History Month, on the social impact of football. The latter is a fundamental issue, because among the club's projects there is also that of building a reference point in the city with dedicated sports facilities and programs, so as to involve children and people in difficulty and develop a link with the city that goes beyond football. It is no coincidence that, on the site, we are talking about essential contributions, equity and education.

Concepts that also link to a different idea of fan experience and new attempts at business management. As the Los Angeles Times explained, work will be done on a better condition in women's sport, so much so that "the new team promises to use that position to improve the sporting environment for female athletes pushing for higher wages, better working conditions".