Moët & Chandon unveils the collaboration with AMBUSH - Yoon Ahn designed with her unique style a bottle of Moët Impérial

For the first time in over 150 years, Moët & Chandon asked an international artist to redesign the bottle of Moët Impérial, the Maison's iconic Champagne born in 1869. The company chose one of the names that are shaping the contemporary fashion system, a talent capable of bringing the brand into the future, while respecting its know-how and artisanal traditions: Yoon Ahn. The creative commented on the partnership in this way:

It was exciting to receive carte blanche to redesign the Moët Impérial bottle. It was quite a challenge given its iconic and recognizable codes, but I thought it was also a great opportunity to bring my own aesthetic to this iconic Champagne.

For this premium restyling, AMBUSH's creative director opted for a minimalist and elegant look. Inspired by a blank slate, intended as "a window to a future full of possibilities for those who dare to take a step forward", she colored the neck of the bottle in an intense shade of black on which the Moët lettering and star-shaped logo and, above all, the new white embossed label stand out.