
The new Nike Cosmic Unity are the first sustainable basketball shoes The zero-impact strategies of the Swoosh already at Anthony Davis' feet
Nike continues its race towards zero emissions and zero waste production goals in the production process and launches, as the performance shoe of the Move to Zero project, the new Cosmic Unity made for 25% with recycled products. The eco-sustainable strategies of the Swoosh have not affected the aesthetics of the shoe and Ross Klein, Senior Creative Director of Nike's Footwear Performance division, has inserted the Zoom Air Strobel Unit that extends over the entire length of the shoe to improve reactivity. The circular design takes up successful models of the early millennium and at the same time improves the sustainable component, involving players ever closer to such a sensitive theme.
"We asked ourselves a question that is guiding our process into the future: Can a product that makes the world better also make an athlete better? We wanted to create a synergy between making the world better by what we do, but also leave an impact for athletes so that they can perform at a higher level" said Ross Klein.